AI shopping overview
AI shopping shows which products appear in AI answers and compares their visibility by brand or product. Your product catalog and products observed in AI answers are separate sources of information.
Catalog products and observed products
- Registered products: Products added through a product URL, a Shopify store URL, or CSV. Manage their names, brands, prices, URLs, and attributes.
- Observed products: Products extracted from AI answers to prompts you have run. These can include both your products and competing products.
Adding a product to the catalog does not mean it has appeared in an AI answer. You can inspect observed products without a catalog when your measured answers contain product information.
What to check in the overview
Compare brands or products over the last 30 days by switching between visibility, average position, and win rate. View trends by day, week, or month.
Shopping queries and fanout queries show information captured from measurement results. Fanout queries are additional searches an AI system performed while preparing an answer.
Before interpreting results
The product information available depends on the AI platform and its answer. If results are empty, check the date range, whether the prompts have run, and whether the answers contain products. Distinguish missing measurements from a measured value of zero.
Select a product to inspect its available performance, competitors, questions, and attributes.